The dynamic condition of society and the economy is sufficient, and the ease of accessing information also influences patients in determining their choice of health services. Determination of the choice of service facilities that provide health services is strongly influenced by the delivery of information between patients, due to service satisfaction and loyalty felt by the patients themselves, which will lead to the desire or intention to choose and reuse services in the hospital. The purpose of this study is to analyze the effect Effective communication, patient loyalty, Word of Mouth on the intention to return to the Tangerang District General Hospital. This quantitative study involved a sample of 105 patients. Structural Equation Modeling analysis tool with Path Analysis statistical test. The results showed that effective communication had a significant positive effect between doctors and patients on patient loyalty. Word of mouth on the intention to go to hospital has a direct effect. Effective communication and patient loyalty towards the intention to return to the hospital without word of mouth
EFFECTIVENESS OF COMMUNICATION OF DOCTORS AND PATIENTS, LOYALTY, WORD OF MOUTH, ON REPURCHASE INTENTIONS AT THE TANGERANG DISTRICT PUBLIC HOSPITAL