*Subject*: STRATEGI PEMASARAN PERIKLANAN *Alt. Subject *: MARKETING STRATEGY ADVERTISING *Keyword*: Celebrity Endorsement Credibility Purchase Intention Premium Price *Date Create* : 12/04/2022 *Type* : Text *Format* : pdf *Language* : English *Identifier* : UEU-Journal-11_2577 *Collection ID* : 11_2577

THE EFFECT OF CELEBRITY ENDORSEMENT CREDIBILITY ON PURCHASE INTENTION IN PREMIUM PRICE FOOD